Who is Looking

How can you tell when you are in a room, restroom, motel etc. with a mirror or a 1-way glass?

Here’s how: I thought it was quite interesting! And I know in about 30 seconds you’re going to do what I did and find the nearest mirror.

Do you know how to determine if a mirror is 1-way or not? A policewoman who travels all over the US and gives seminars and techniques for businesswomen passed this on.

When we visit toilets, bathrooms, hotel rooms, changing rooms, etc., how many of you know for sure that the seemingly ordinary mirror hanging on the wall is a real mirror, or actually a 1-way mirror (i.e., they can see you, but you can’t see them)? There have been many cases of people installing 1-way mirrors in female changing rooms. It is very difficult to positively identify the surface by looking at it.

So, how do we determine with any amount of certainty what type of mirror we are looking at?

Just conduct this simple test: Place the tip of your fingernail against the reflective surface and if there is a GAP between your fingernail and the image of the nail, then it is GENUINE mirror However, if your fingernail DIRECTLY TOUCHES the image of your nail,

“No Space, Leave the Place” So remember, every time you see a mirror, do the “fingernail test.” It doesn’t cost you anything.

REMEMBER. No Space, Leave the Place!

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Asia Connections 2010

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Yo Puedo, Yo Quiero… Yo Voy

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Too much Social Networks?

I work with social networks and social media and I by default should like them.

The other day, however, someone told me the story of a (french… or belgian)  journalist, who was rather bored (or unemployed….) decided to pick a random common name, googled it, pick a person (who did not at least appear to have a FB account personally) and find everything possible about them – and what do you know… he did – all … by the end of it he sent an email to that guy that said:

“Hi Dude,

I know all your details. I know who your children are. I know where they go to school. I know  your bank account and your social security number. I know where you live and what you do every day. I know where you went on vacations for the past X time… and you don’t even have a Facebook.”

Now … that could make you think about the importance and popularity of social networks. But it is not only about what other people want to know about you. It is also about what you want to leave as a heritage on social networks after you are no longer… on this world.

The new business that I learnt about yesterday left me speechless – http://alturl.com/siaa. Here you can submit your Web Will about what you want to be remembered by on social networks….

I really wonder if that could/would/should take off???

What do you think?

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Job boards and Social networks – where is the future taking us

First came the newspaper, then the job portal and finally the social media. The question now remains – will social networks overtake the function of the job boards. Bottom line is that not really. Although it is true that social networks are growing and more and more people are using them to find their next employment, job portals are by no means loosing popularity. The reality is that it is people who are changing and are incorporating available tools into their job searches.

Not that long ago, you would see a job offer in the newspaper and you would bring your CV directly to the company.

Then the job boards changed the dynamics of that conversation. With the rising popularity of the Internet, more and more opportunities became available to a much larger scope of people. Geography was overcome as an obstacle because there were the tools available to upload and send your CV directly through your email. Now it is social media – not only do you send your CV to a potential employer. Furthermore, you can talk with former or current employees of your company of choice while their HRs can also consult your online presence and make a much better informed judgement then they would only by evaluating that one sheet of paper.

Nevertheless, social networks, much like job portals and newspapers, are only the means to an end. All of these outlets have their own benefits and are important outlets of information both for the recruiters and for the candidates. People are looking to broaden the opportunities (which is easily achieved by social networks) and optimize their search (which is much easier to do on a traditional job board). Thus, the two channels, which at this day and age have taken the lead in international job searches are complementary tools and anyone hoping to find a good position in the 21st century is to benefit from the opportunities provided by both.

What do you think? Can Social Networks and Job Boards complementary or mutually exclusive services? Why?

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Have You Googled Yourself recently?

by Dave McGinn

From Tuesday’s Globe and Mail


Alec Brownstein landed his dream job with creativity and $6. And the Google Job Experiment, as he calls it, has made the 29-year-old advertising copywriter the most famous job seeker of the moment.

Already working as a copywriter, but looking to move up in the world, Mr. Brownstein went on to Google AdWords and bought the names of five of the top creative directors at ad agencies in New York. Whenever one of those people Googled themselves, they found a link to Mr. Brownstein’s website, alecbrownstein.com, and this message: “Hey [creative director’s name]: Googling yourself is a lot of fun. Hiring me is fun, too.”

The bold move landed Mr. Brownstein calls from all but one of the creative directors, two advertising awards and, most importantly, two job offers, one of which he accepted. He’s now a senior copywriter at Young & Rubicam.

Mr. Brownstein and his boss, Scott Vitrone, spoke to The Globe and Mail.

Alec, where did you get the idea for this from?

Alec Brownstein: As someone who Googles myself on occasion, I realized that if someone were to put a message to me in the sponsored result in the top hit, I would take notice of that. So that’s what I did.

How much did the whole thing cost?

AB: Google AdWords is a sort of bidding system. So if want to take out an ad and get the top spot for something like “pharmacy” or “doctor” or “lawyer,” you’ve got to pay a lot for that top spot. But when you’re dealing with something that’s a bit more abstract that a lot of people aren’t bidding, like a name … if nobody else is bidding, you can get the top spot for about 15 cents a click, and that’s what I did. Continue reading

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Viral Marketing

How to get have sustained viral growth:
– Have a great product (ideally in communication or social content)
– Convert user growth ideas into Excel-based hypotheses and clear user funnels
– Build and track each step of your funnels
– Get an initial stream of traffic (Adwords is OK)
– Optimize until every user is bringing in a new user
Timeline: weeks to months

Continue reading

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