Many companies maintain a database with emails and they use that to distribute various number of news, newsletters, offers and information to their clients. Many other companies contact their clients through social media which has been bringing growing of importance and scale results.
However, there are few companies which would invest the time, resources and loyalty to utilizing the two methods simultaniously. The change starting now and still not too many companies utilize this mix to communicate with clients and partners alike.
A growing number of websites suggest ways to improve that communication. The idea of uniting the newsletters and a link to social media could be very valuable. Thus, you will facilitate your readers to share the content among themselves.
Therefore, the simple adding of the Share button in the newsletter could do wonders. If the newsletter has several articles link each seperately, through a Share button, to the most popular social networks.
Also do not mis to put links to your official profiles in different social media portals. On the other side, do not foget to remind to all who are following you on the social networks that you provide a professional, useful and quality newsletter.
Thus, you significantly increase the chances that your content is spread around to clients and partners to whom you might not have primary access and in the end you will popularize your company and product even further!!!