About a month ago, we heard reports that MySpace and Facebook aren’t quite the archenemies they once were; on the contrary, MySpace was about to implement Facebook Connect, which meant that users would be able to log into MySpace with their Facebook credentials.
Now, MySpace has indeed implemented Facebook Connect on its Fan Video service (which, like so many other services, isn’t available in my part of the world; some thoughts on that here). It’s quite an important step from MySpace, who was once the undisputed king of social networking, and it signifies the end of an era.
It’s obvious to MySpace that Facebook has taken over when it comes to growth and overall number of users, both in the USA and internationally. Not being able to win on all fronts anymore, MySpace now tries to establish itself at least as the king of music, video and entertainment; all areas that Facebook never fully developed. Therefore, Facebook is now a partner, not a competitor to MySpace, and we can probably expect more implementations of Facebook Connect on MySpace in 2010.