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		<title>Social Media Marketing Analysis</title>
		<link>http://mbakardjieva.wordpress.com/2011/06/21/social-media-marketing-analysis/</link>
		<comments>http://mbakardjieva.wordpress.com/2011/06/21/social-media-marketing-analysis/#comments</comments>
		<pubDate>Tue, 21 Jun 2011 08:14:46 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
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		<title>Crowdsourcing Resources</title>
		<link>http://mbakardjieva.wordpress.com/2010/11/22/crowdsourcing-resources/</link>
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		<pubDate>Mon, 22 Nov 2010 10:12:10 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[crowdsourcing]]></category>
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		<category><![CDATA[resources]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=235</guid>
		<description><![CDATA[Here is a very interesting article about crowdsourcing and the tools available on the net. I would like to add to the list this one: Amazon Mechanical Turk (https://www.mturk.com/mturk/welcome)  which is also a great place to find people to help &#8230; <a href="http://mbakardjieva.wordpress.com/2010/11/22/crowdsourcing-resources/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=235&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p style="padding-left:30px;">Here is a very interesting article about crowdsourcing and the tools available on the net. I would like to add to the list this one: Amazon Mechanical Turk (<a href="https://www.mturk.com/mturk/welcome">https://www.mturk.com/mturk/welcome</a>)  which is also a great place to find people to help you with those everyday tasks that you just never get to doing.</p>
<p style="padding-left:30px;"><span id="more-235"></span></p>
<p style="padding-left:30px;">Here are the rest:</p>
<h3>Technical Tasks</h3>
<ul>
<li><strong>Translation.</strong> Need something translated, without having to rely on Google Translation to do the trick? Try <a href="http://mygengo.com/" target="_blank">MyGenGo</a>.</li>
<li><strong>Transcription</strong>. Have audio files that need transcribing, such as a podcast? Try <a href="http://castingwords.com/" target="_blank">CastingWords</a>.</li>
<li><strong>Photo tagging</strong>. Looking to get photographs tagged or classified and support a good cause? Try the nonprofit crowdsourced labor site <a href="http://www.samasource.org/">Samasource</a>.</li>
<li><strong>Keyword optimization</strong>. Looking for SEO help? Try <a href="http://www.trada.com/" target="_blank">Trada</a>.</li>
<li><strong>Data verification</strong>. Have a long list of business information, like a contact list or URLs, and need that content verified? Try the <a href="http://www.crowdflower.com/" target="_blank">CrowdFlower</a> self-service site (CrowdFlower CEO <a href="http://events.gigaom.com/network/10/Speakers/#lukas_biewald">Lukas Biewald</a> will be speaking about the future of work and crowdsourcing at our <a href="http://events.gigaom.com/network/10/">Net:Work conference</a> in San Francisco next month).</li>
<li><strong>Website testing</strong>. Looking for usability testing for your site? Try <a href="http://www.usertesting.com/" target="_blank">Usertesting.com</a>.</li>
<li><strong>Beta testing software</strong>. Need some skilled beta testers to test your software or go through your code? Try <a href="http://topcoder.com/" target="_blank">TopCoder</a>.</li>
<li><strong>Article writing</strong>. Need some content for your website or blog? Try <a href="http://www.squadhelp.com/" target="_blank">SquadHelp</a>.</li>
</ul>
<h3>Creative Tasks</h3>
<ul>
<li><strong>Logo design</strong>. Looking for a logo for your company? Try <a href="http://prova.com/" target="_blank">Prova.com</a>.</li>
<li><strong>Business card design</strong>. Need a new business card layout? Try <a href="http://www.guerra-creativa.com/" target="_blank">Guerra-Creativa</a>.</li>
<li><strong>Print and online ads</strong>. Want a print ad or an online banner ad? Try <a href="http://99designs.com/" target="_blank">99designs</a>.</li>
<li><strong>Website design</strong>. Need a new website interface design? Try <a href="http://www.crowdspring.com/" target="_blank">crowdSPRING</a>.</li>
<li><strong>Product development</strong>. Want to see if your cool product concept can become a real product? Try <a href="http://quirky.com/" target="_blank">Quirky.com</a>.</li>
<li><strong>Brand names and taglines</strong>. Looking for a new name for a company, product or service or a clever tagline? Try <a href="http://www.namingforce.com/" target="_blank">NamingForce</a>.</li>
<li><strong>Video</strong>. Need a video produced? Try <a href="http://www.tongal.com/" target="_blank">Tongal</a>.</li>
<li><strong>Packaging</strong>. Need packaging for a new product? Try <a href="http://www.bootb.com/en/" target="_blank">BootB</a>.</li>
<li><strong>Creative campaign</strong>. Running a campaign and need a winning idea? Try <a href="http://www.ideabounty.com/" target="_blank">IdeaBounty</a>.</li>
<li><strong>Quick ideas</strong>. Need some fast, inexpensive input? Try <a href="http://www.ideaoffer.com/" target="_blank">IdeaOffer</a>.</li>
</ul>
<p>Whatever your need, crowdsourcing can help you get work done and tap into crowds of talented and skilled workers willing to perform work in new ways. Keep in mind that the work can vary in terms of quality. Most sites that charge for services have some kind of refund policy if you are not 100 percent satisfied, but read the fine print.</p>
<p>via: <a href="http://gigaom.com/collaboration/18-tasks-you-can-crowdsource/?utm_source=feedburner&amp;utm_medium=feed&amp;utm_campaign=Feed%3A+webworkerdaily+%28GigaOM%3A+Collaboration%29&amp;utm_content=Yahoo%21+Mail">http://gigaom.com</a></p>
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		<link>http://mbakardjieva.wordpress.com/2010/11/10/233/</link>
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		<pubDate>Wed, 10 Nov 2010 08:44:34 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

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		<description><![CDATA[Explicata Catalogue Do not hesitate to get in touch with us&#62; www.explicata.com View more documents from Maria B.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=233&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><img style="visibility:hidden;width:0;height:0;" src="http://counters.gigya.com/wildfire/IMP/CXNID=2000002.0NXC/bHQ9MTI4OTM3ODQwMjIyOCZwdD*xMjg5Mzc4NjM2NjAzJnA9MTAxOTEmZD*mbj13b3JkcHJlc3MmZz*xJm89ZGIxYjMyMWMyY2Nh/NDVhZjhhNDE1YWFjMDk1YWE4OWQmb2Y9MA==.gif" border="0" alt="" width="0" height="0" /></p>
<div id="__ss_5723821" style="width:477px;"><strong><a title="Explicata Catalogue" href="http://www.slideshare.net/mbakard/explicata-catalogue">Explicata Catalogue</a></strong><iframe frameborder="0" width="485" height="518" src="http://wpcomwidgets.com/?width=477&amp;height=510&amp;src=http%3A%2F%2Fstatic.slidesharecdn.com%2Fswf%2Fdoc_player.swf%3Fdoc%3Dexplicatacatalogue-101110023548-phpapp01%26stripped_title%3Dexplicata-catalogue%26userName%3Dmbakard&amp;quality=high&amp;flashvars=gig_lt%3D1289378402228%26gig_pt%3D1289378636603%26gig_g%3D1%26gig_n%3Dwordpress&amp;wmode=tranparent&amp;allowfullscreen=true&amp;_tag=gigya&amp;_hash=4fc0fe06b15687cc08f2d312cc97f5bf" id="4fc0fe06b15687cc08f2d312cc97f5bf"></iframe></div>
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<div style="width:477px;">Do not hesitate to get in touch with us&gt; www.explicata.com</div>
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<div style="padding:5px 0 12px;">View more <a href="http://www.slideshare.net/">documents</a> from <a href="http://www.slideshare.net/mbakard">Maria B</a>.</div>
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		<title>Should You Search Social Media Sites for Job Candidate Information?</title>
		<link>http://mbakardjieva.wordpress.com/2010/09/03/should-you-search-social-media-sites-for-job-candidate-information/</link>
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		<pubDate>Fri, 03 Sep 2010 11:31:14 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=229</guid>
		<description><![CDATA[When job hunting, candidates ought to be very aware of the consequences when they post information about their likes and dislikes or their abilities and inabilities. It's only a matter of time before those comments will be common knowledge. <a href="http://mbakardjieva.wordpress.com/2010/09/03/should-you-search-social-media-sites-for-job-candidate-information/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=229&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><a href="http://mbakardjieva.files.wordpress.com/2010/09/computer_spy.gif"><img class="aligncenter size-full wp-image-230" title="computer_spy" src="http://mbakardjieva.files.wordpress.com/2010/09/computer_spy.gif?w=640" alt=""   /></a></p>
<p>This question has been up for discussion for quite a while. In more then 60% of the US recruiting companies researching the candidates online before asking them for an interview is a procedure, not a personal decision.</p>
<p>This is why, when I advise young professionals on their job hunt I firmly insist that they must carefully examine their profiles on social media and modify them in such a way that they are not japerdizing their professional persona. It was even <a href="http://explicata.com/en/blog/view_post/35/Google-Makes-You-Change-Your-Name" target="_self">Google&#8217;s CEO, Eric Schmidt, who said </a>that due to the need to avoid weird Google results from your youth to come out on the surface, the near future could allow us laws to change our names upon reaching adulthood so that our social media teenage past is left behind.</p>
<p>It is also very important for the companies who look at social media to know why it is that they are there. Although it might be true, that there are many questions answered on the personal profiles of candidates, one should also remember the legislation and the personal data protection, to avoid lawsuits for discrimination, etc.</p>
<p>Thus, when looking for the applicants&#8217; profiles, the corporations need to be very clear on what it is they are looking for. Thus, follow these simple questions:</p>
<ul>
<li>Why do you want to use social media?</li>
<li>What information are you hoping to find?</li>
<li>Is the fact that an employee uses social media a bonus or a demerit?</li>
</ul>
<p>Some HR professionals advise that recruiters maintain their searches only relevant to the position or the expertise of the individual. Thus, the pictures should not be looked at, while blogs, forums, groups and discussions are all fair game.  Although that might sound pretty straight forward it might get trickier if the consultant finds a really weird post included by the candidate. If the comments are discriminative or abusing, it might very well be time to look for another candidate. However,  if the candidate likes French Fries with chocolate sauce, it doesn&#8217;t really matter, does it?</p>
<p>However, a candidate cannot leave it all for the recruiter to manage. It is also true, as Ms. Heather McGough, staffing consultant in Microsoft says, that &#8220;Candidates ought to be very aware of the consequences when they post information about their likes and dislikes or their abilities and inabilities. It&#8217;s only a matter of time before those comments will be common knowledge.&#8221;</p>
<p>What do you think? Have you had recruiters go through your social media presence (not the professional one&#8230; that is to be expected)? Have you had HRs comment on your content when you are at an interview?</p>
<p>Share your experience.</p>
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		<title>Why Social Media Marketing efforts fail?</title>
		<link>http://mbakardjieva.wordpress.com/2010/08/11/explicata-2/</link>
		<comments>http://mbakardjieva.wordpress.com/2010/08/11/explicata-2/#comments</comments>
		<pubDate>Wed, 11 Aug 2010 10:46:54 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=226</guid>
		<description><![CDATA[Rule N1 on the Internet is that while you are online you are interacting with people! Ignoring this rule means your online marketing efforts will fail. Read More here: Explicata.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=226&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><strong><span style="font-size:20px;"><span style="font-family:georgia,serif;">Rule N1 on the Internet is that while you are online you are interacting with people!</span></span></strong></p>
<p><strong><span style="font-size:20px;"><span style="font-family:georgia,serif;">Ignoring this rule means your online marketing efforts will fail.<br />
</span></span></strong></p>
<p>Read More here: <a href="http://explicata.com/en/blog/view_post/30/Failing-Social-Media-Marketing">Explicata</a>.</p>
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		<title>The life of a Start Up</title>
		<link>http://mbakardjieva.wordpress.com/2010/08/07/the-life-of-a-start-up/</link>
		<comments>http://mbakardjieva.wordpress.com/2010/08/07/the-life-of-a-start-up/#comments</comments>
		<pubDate>Sat, 07 Aug 2010 13:26:31 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Work in Barcelona]]></category>
		<category><![CDATA[business strategy]]></category>
		<category><![CDATA[Explicata]]></category>
		<category><![CDATA[marketing]]></category>
		<category><![CDATA[online marketing]]></category>
		<category><![CDATA[social media marketing expert]]></category>
		<category><![CDATA[start up]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=210</guid>
		<description><![CDATA[I wanted to share a bit of the experience. Its not rocket science, this having a company thing. However, it requires you to get accustomed with several vital concepts that I wanted to share with you so you know what you get yourself into before you start. <a href="http://mbakardjieva.wordpress.com/2010/08/07/the-life-of-a-start-up/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=210&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>As most of you know I recently set up my own <a href="www.explicata.com">Social Media Marketing company</a>, Explicata (btw, yes, do join us on <a href="http://www.twitter.com/explicata">Twitter</a>, <a href="http://facebook.com/explicata">Facebook</a>, <a href="http://es.linkedin.com/in/mariabakardjieva">LinkedIn</a> and &#8230; probably there&#8217;s a few more I cant recall right now)</p>
<p>I wanted to share a bit of the experience. Its not rocket science, this having a company thing. However, it requires you to get accustomed with several vital concepts that I wanted to share with you so you know what you get yourself into before you start.</p>
<p>1. Creativity &#8211; in everything&#8230; To begin with in your product. Unless you are one of those fortunate few who will discover the next &#8220;penicilin&#8221; idea (and those are a few) you will have competitors and your competitors would gladly eat you alive&#8230; and the younger you are &#8211; the better. So think of smart ways to grow fast and efficient with a unique proposition so that those other ones are long left behind until they realize what had hit them.</p>
<p>2. Willing to work long hours &#8211; My days are long&#8230; really long. And so are the hours of any start up company. I start work around 6:45 in the morning and I finish around 2:00 after midnight. If you feel like it read my post on working schedule of a CEO.<span id="more-210"></span>3. Less structure &#8211; what structure? Although you try to have it all under control, structure is flexible to suit the needs of the day. You need to learn to change, adapt, grow and learn as you go and without making mistakes.</p>
<p>4. Multiple Roles &#8211; We are all what we need to be &#8211; from the IT support team to the coffee making person, through the secretary and all the way to the CEO. And roles go changing depending. Having a start up is rather exciting exactly because of the opportunity to try it all.</p>
<p>5. Fast-paced Environment &#8211; everything goes really fast in a Start Up. Decisions need to be taken fast and now. It increases the adrenaline and the thrill. You will miss it once your corporation is that big multinational that you currently only see in your dreams.</p>
<p>6. Willing to take a Lower Salary &#8230; and that is under the assumption that you get a salary. Start Ups are a volatile environment where money is an issue but it also isnt. It is true that money could be on the short side, however, the excitement of starting something new will take over. Someone has to pay the rent. So get ready for difficult times.</p>
<p>7. Tolerant of Growing Pains &#8211; small companies and big companies have one thing in common &#8211; problems of an equal cosmic size. The advantage of a larger organization is that there are procedures and techniques to overcome the problems, which would not be the case initially, with your own Start Up. So be tolerant.</p>
<p>8. Opportunity to Move Up &#8211; all the way because your start up will be the most successful business ever <img src='http://s0.wp.com/wp-includes/images/smilies/icon_smile.gif' alt=':)' class='wp-smiley' /> </p>
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		<title>Explicata</title>
		<link>http://mbakardjieva.wordpress.com/2010/08/04/explicata/</link>
		<comments>http://mbakardjieva.wordpress.com/2010/08/04/explicata/#comments</comments>
		<pubDate>Wed, 04 Aug 2010 10:20:18 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=208</guid>
		<description><![CDATA[Telefonica &#8211; the biggest network in Spain is to buy Tuenti &#8211; the social network leader in Spain. via Explicata.<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=208&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p>Telefonica &#8211; the biggest network in Spain is to buy Tuenti &#8211; the social network leader in Spain.</p>
<p>via <a href="http://explicata.com/en/blog/view_post/26/Biggest-Spanish-Social-Network-Bought">Explicata</a>.</p>
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		<title>Who is Looking</title>
		<link>http://mbakardjieva.wordpress.com/2010/07/19/who-is-lookin/</link>
		<comments>http://mbakardjieva.wordpress.com/2010/07/19/who-is-lookin/#comments</comments>
		<pubDate>Mon, 19 Jul 2010 08:28:18 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=203</guid>
		<description><![CDATA[How can you tell when you are in a room, restroom, motel etc. with a mirror or a 1-way glass? Here&#8217;s how: I thought it was quite interesting! And I know in about 30 seconds you&#8217;re going to do what &#8230; <a href="http://mbakardjieva.wordpress.com/2010/07/19/who-is-lookin/">Continue reading <span class="meta-nav">&#8594;</span></a><img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=mbakardjieva.wordpress.com&amp;blog=2913329&amp;post=203&amp;subd=mbakardjieva&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
			<content:encoded><![CDATA[<p><span style="color:#000080;font-size:medium;">How can you tell when you are in a room, restroom, motel etc. with a mirror or a 1-way glass?</span></p>
<p>Here&#8217;s how: I thought it was quite interesting! And I know in about 30 seconds you&#8217;re going to do what I did and find the nearest mirror.</p>
<p>Do you know how to determine if a mirror is 1-way or not? A policewoman who travels all over the US and gives seminars and techniques for businesswomen passed this on.</p>
<p>When we visit toilets, bathrooms, hotel rooms, changing rooms, etc., how many of you know for sure that the seemingly ordinary mirror hanging on the wall is a real mirror, or actually a 1-way mirror (i.e., they can see you, but you can&#8217;t see them)? There have been many cases of people installing 1-way mirrors in female changing rooms. It is very difficult to positively identify the surface by looking at it.</p>
<p>So, how do we determine with any amount of certainty what type of mirror we are looking at?</p>
<p>Just conduct this simple test: Place the tip of your fingernail against the reflective surface and if there is a GAP between your fingernail and the image of the nail, then it is GENUINE mirror However, if your fingernail DIRECTLY TOUCHES the image of your nail,<br />
then BEWARE! IT IS A 1-WAY MIRROR!</p>
<p>&#8220;No Space, Leave the Place&#8221; So remember, every time you see a mirror, do the &#8220;fingernail test.&#8221; It doesn&#8217;t cost you anything.</p>
<p>REMEMBER. No Space, Leave the Place!</p>
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		<title>Asia Connections 2010</title>
		<link>http://mbakardjieva.wordpress.com/2010/07/03/asia-connections-2010/</link>
		<comments>http://mbakardjieva.wordpress.com/2010/07/03/asia-connections-2010/#comments</comments>
		<pubDate>Sat, 03 Jul 2010 17:00:09 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
				<category><![CDATA[Uncategorized]]></category>

		<guid isPermaLink="false">http://mbakardjieva.wordpress.com/?p=196</guid>
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		<title>Yo Puedo, Yo Quiero&#8230; Yo Voy</title>
		<link>http://mbakardjieva.wordpress.com/2010/06/20/yo-puedo-yo-quiero-yo-voy/</link>
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		<pubDate>Sun, 20 Jun 2010 18:00:05 +0000</pubDate>
		<dc:creator>Maria Bakardjieva</dc:creator>
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